Julian Treasure

How to speak so that people want to listen with Julian Treasure @ TED

Julian Treasure explores how to speak so that people want to listen. The session frames the human voice as “the instrument we all play,” powerful enough to start wars or convey love, yet often ineffective when misused. The talk contrasts destructive speaking habits with a constructive framework (HAIL) and practical vocal tools to make speech impactful, closing with a call to create and consume sound consciously.

Main Highlights

The speaker identifies common pitfalls that undermine credibility and connection, then offers a set of values and techniques to elevate how we speak. Practical demonstrations and audience participation illustrate how to prepare the voice and deliver messages with authority and warmth.

  • Seven “deadly sins” of speaking: gossip, judging, negativity, complaining, excuses (blame-throwing), embroidery/exaggeration (slipping into lying), and dogmatism (confusing opinions with facts).
  • HAIL framework (cornerstones of powerful speech): Honesty, Authenticity, Integrity, and Love (goodwill that tempers blunt honesty and reduces judgment).
  • Vocal toolbox: register (chest voice for authority), timbre (rich/warm tone), prosody (avoid monotone and “uptalk”), pace (use speed and slow-downs), silence (purposeful pauses), pitch (meaning and emphasis), and volume (avoid constant broadcasting or “sodcasting”).
  • Warm-ups before important speaking: breath-and-sigh, lip trills, playful lip/tongue activation, exaggerated enunciation, rolled “R,” and the “siren” (high “wee” to low “aw”).
  • Applications: high-stakes moments (talks, proposals, negotiations, toasts) benefit most from conscious technique and preparation.
  • Key terms introduced: HAIL; “sodcasting” (imposing sound on others); cautions against monotone and repetitive uptalk.

Key Takeaways

Powerful speaking is a blend of what you say (values and intention) and how you say it (vocal technique and delivery). By removing credibility-killing habits and standing on HAIL, anyone can speak with clarity, warmth, and influence.

  • Drop the seven habits that erode trust; build speech on Honesty, Authenticity, Integrity, and Love.
  • Shape delivery: favor chest register for authority, vary prosody, pace, pitch, and volume; use silence deliberately.
  • Prepare the instrument: do simple voice warm-ups before important conversations or presentations.
  • Actionable fixes: avoid uptalk and monotone, stop blame-throwing and exaggeration, take responsibility, and temper honesty with goodwill.
  • Think systemically: create and consume sound consciously; advocate for environments designed with good acoustics to support listening.

Audience Insights & Q&A

No formal Q&A was captured in the transcript, but the session included interactive exercises that engaged the audience and demonstrated immediate, practical techniques.

  • Audience participated in six quick vocal warm-ups to feel the difference preparation makes.
  • The speaker acknowledged real-world barriers—noise, poor acoustics, inattentive listeners—and urged conscious speaking/listening and better sound design as solutions.